Anyone who knows and loves Target knows it by it’s nickname: Targét.

So we created a campaign that used rhyming words and a subtle accent mark to lead viewers to think Targét, without ever actually having to say it ourselves.

The rhyming words were contextual to the season, the city, and sometimes even the neighborhood, creating some fun “aha” moments.
Here’s a few favorites:

nYC & BROOKLYN

Target 42nd street POP.jpg
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Target _ NYCD-501 _ 5-20-19-22.jpg
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CHICAGO

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MInneapolis

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MSP-091730-B_Campaign_Target_2019-05-14_144814412.jpg

MIAMI

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Shout out to:
Enrique Mosqueda and Craig Love, CD
Eli Park, AD
Paige Whitaker, AD
Ali Stielow, CW